![]() On September 13, 2021, Intuit confirmed it would acquire Mailchimp for approximately $12 billion in cash and stock. Acquisition by Intuit Īfter turning down repeated acquisition offers for 20 years, Bloomberg reported on August 31, 2021, that Mailchimp was talking with Intuit about being acquired. With founders Armstrong and Chestnut starting the company without outside funding or plans to go public, and never bringing on any outside investors thereafter, Mailchimp is considered to be an example of a successfully bootstrapped startup. The magazine has a readership of 100,000 readers in more than 26 countries. As part of this, Mailchimp acquired the London-based media and magazine company Courier Media, in March 2020, with the stated goal of international growth. Mailchimp later announced its plans to shift from mail distribution to offering "a full marketing platform aimed at smaller organizations." This shift includes allowing customers to record and track customer leads within the platform, build landing pages and websites, and run ad retargeting advertisements on Facebook and Instagram. In February 2019, Mailchimp acquired LemonStand, a smaller competitor. In August 2017, it was reported that Mailchimp would be opening offices in Brooklyn and Oakland, California. ![]() In February 2017, the company was named one of Fast Company's Most Innovative Companies of 2017. ![]() In 2016, Mailchimp was ranked No. 7 on the Forbes Cloud 100 list. According to the statistics, more than 600 million emails are sent through the platform every two days. By June 2014, it was sending over 10 billion emails per month on behalf of its users. Within a year, its user base had grown from 85,000 to 450,000. Mailchimp began as a paid service and added a freemium option in 2009. The platform was named after one of their most popular e-greetings card characters, and earned a few thousand dollars a month. "Mailchimp" is the trade name of its operator, Rocket Science Group, an American company founded in 2001 by Ben Chestnut and Mark Armstrong, with Dan Kurzius joining at a later date. Mailchimp is a marketing automation and email marketing platform. ![]()
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